What comes in mind when you hear Nepal?
Mountains and the Everest. Comes a quick reply.
Well for most of us we argue Nepal has been introduced more than enough with white mountains and the Everest, there are much more beyond.
Absolutely right. This is what we think. When we talk about branding it is more like what others see. And if others are still finding mountains as the ones which rightly define Nepal why not.
Being in the country which has several superlatives to its credit like highest, deepest, smallest we have many ways of introducing it and creating a brand. For now we might be putting old wine in new bottle but if it still tempts why to worry? Get with the wind..