Sudhan Subedi @tweetsudhan

The dynamics of influencer marketing are changing significantly in the digital age. The days of influencers having a near-mystical ability to control the actions of their followers by simply endorsing them are long gone. Rather, we live in a time when genuine experiences and recommendations from peers are more influential, especially in sectors like travel.

We invited the ambassadors stationed in Nepal who would encourage trekking during insurgencies. It was anticipated that their own experiences would have a good impact on other citizens. But an unexpected meeting at a press conference exposed a different reality. One fellow countryman downplayed the ambassador’s recommendation when asked if he would journey because of it, highlighting the importance of authenticity and credibility in influencer marketing.

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